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Attract buyers, nurture them, and deliver win-ready leads to sales

Buyers form opinions and make decisions before they ever interact with your sales team. How do you reach them and develop a relationship before sending them to sales? Our Lead Management solution helps you attract buyers and nurture them with personalized campaigns, so sales can step in when they are engaged and ready. 

Your buyers are empowered and control their own discovery process. Put yourself in their path. Attract top-of-funnel traffic through inbound and outbound programs, and convert leads with landing pages and progressive forms.

Develop and qualify potential buyers well before they’re passed to sales with relevant, uniquely personalized nurturing campaigns and robust scoring capabilities. You’ll identify and deliver more leads that close, and close faster.

When leads are ready for sales, context and speed matter. Prioritize best bets and focus sales conversations with quality and urgency ratings. With the industry’s best integrations with Salesforce.com and Microsoft Dynamics, your sales team is primed to win.

Prove and improve your marketing by tracking what matters. Powerful, easy-to-use reporting lets you attribute success to activities throughout your funnel. It’s never been easier to accurately tie your marketing to revenue.

Engage potential buyers at scale anywhere in their lifecycle with automated, personalized campaigns and deliver a cohesive and compelling story across all of your channels.

WHY IS TARGETED LEAD GENERATION IMPORTANT 

We put Marketing First in everything we do. We help you transform your digital marketing with constant product innovation, a vibrant community of marketers, and a robust partner ecosystem. We are on a journey to solve marketers’ biggest 
challenges today and tomorrow.

​We help you find ideal prospects based on your existing customers, harvest more qualified leads with less effort and increase growth speed with more qualified leads.

  1. ​Find and Frame Customer Pain Points in Your Marketing
  2. ​Attract New Business Through Thought Leadership Content
  3. ​Target, Connect and Engage with High-Potential Customers Using Social Media.
  4. ​Increase Conversion Rates with Inbound Marketing
  5. ​Drive Revenue and Nurture Existing Customers with Marketing Automation
















WHERE DO WE FIT INTO YOUR BUSINESS

WHAT TARGETED LEAD GENERATION DOES TO YOUR BUSINESS

Any successful business needs a lot of high quality leads. Just putting a website together with a contact form is not sufficient. You need several tools in your lead generation toolbox to generate enough leads to make your business profitable.

The increased availability of information has resulted in the emergence of a more 'self directed' buyer; buyers who are not afraid to use digital channels, social media and online searches to seek out information pertaining to businesses, products or services that interest them. This has left marketers to develop new techniques that generate and qualify leads before passing them off to sales.

The entire buying process has evolved and marketers must now more than ever adopt new methods of performing targets lead generation. It is no longer as simple as finding potential buyers through email blasts and other mass marketing tactics. Today's marketers must hone in on new methods of engaging buyers.

There has been a huge directional shift in the targeted lead generation process. Recently, the research team found that 'buyers are typically 66% to 90% of the way through the buying process before they even engage with the vendor.' The reason for this being how easy it is for consumers to access the information they need in the decision making process.

​How do you alter your targeted lead generation strategy to deal with this trend? The answer is to become a trusted adviser by creating and publishing valuable content and thought leadership assets. It is the secret to success in targeted lead generation for today's complex buying landscape​


Subcontracts India-Trusted& Tested